The Article I Want to Read on PR
Yesterday morning I woke up to the same New York Times article that the rest of the PR industry did – although I had known that it was coming. Whenever there’s an article on our industry, it seems to...
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What does a public relations agency do?
No, seriously! Perhaps you’ve come here looking for public relations help with your company or a job in the field, or maybe you simply stumbled across our blog (in that case, hello and welcome!). But...
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A lesson in social media missteps: Advice for Amy’s Baking Company
By now most of us have heard of the recent social media meltdown by Amy’s Baking Company Bakery Boutique & Bistro owners, Samy and Amy Bouzaglo. The Scottsdale-based couple was recently featured on...
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Brilliant Example Of Engagement Reminds Us All To Keep Pushing The Envelope
To say that the lines between PR, media and marketing are blurred is putting it mildly. What was once about facilitating and gatekeeping has now become a creative free-for-all as more brands step into...
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